Eastman Demonstrates its Automotive Films on a Car in its Booth at the Autoesporte Autoshow

​​LLumar ® films will be applied to a vehicle in the company´s booth at the event to demonstrate how the films help reduce heat, protect paintwork and help with security and anti-vandalism.

Eastman - the American specialty chemicals company - will give the public a chance to see its LLumar® product line up close with its first participation in the AutoEsporte AutoShow.These films are applied to glass for solar heat control, paint protection and security / anti-vandalism and will be applied to the vehicle by technicians on the Eastman booth during the fair. LLumar® products include films for both automotive and architectural use but due to the nature of the event only the automotive films will be on show.

The LLumar® products on display are the line´s best-sellers, according to Rodrigo Andrade, Technical Marketing for Latin America. Featured products include the solar control film, which gives protection from ultraviolet (UV) and infrared rays, and AIRBLUE® 80, which is used on windscreens.

The protection they give goes beyond just reducing sun glare: they help prevent damage to the interior of the vehicle by reducing heat input and cooling the interior, which also means a saving on air-conditioning and improving fuel efficiency. The window films also protect human skin from harmful solar rays and are recommended by The Skin Cancer Foundation. All this is possible without a reduction in driver visibility, as products like AIRBLUE® are virtually transparent and have low reflectivity, which helps significantly with night driving.

Another Eastman highlight at the event is the LLumar® Paint Protection Film (PPF), which helps protect the manufacturer´s original paint from scratches caused by stones, etc., and abrasion and general wear, and helps reduce the need for retouching or repainting.

The film is transparent, flexible and is cut to the exact size required using LLumar PrecisionCut™ technology, which accesses a vehicle dimension database which is updated fortnightly with new data by vehicle manufacturers. Plus, the product is easy to maintain. Just clean, wash and wax the vehicle in the traditional way, while the durable and virtually invisible film ensures continued protection without affecting the finish of the original paintwork.

The third LLumar® product on display is the company´s security / anti-vandalism film. A thick polyester film ensures protection against damage to vehicle windows from stone chips and other objects, while maintaining the original transparency and condition of the manufacturer´s windows.

Service AutoEsporte ExpoShow Date: 21 to 24 November

Opening times: Thursday to Saturday from 14h to 22h, Sunday from 11h to 19h

Location: Anhembi Convention Center Address: Av Olavo Fontoura, 1209, Santana / São Paulo About AutoEsporte ExpoShow

The event is a partnership between Reed Exhibitions Alcantara Machado and Globo Communication. The show is dedicated to industry professionals and consumers who are passionate about automobiles, in search of the latest accessories available in the market to modify, update and personalize their vehicles. The AutoEsporte ExpoShow is a fascinating place to visit, and includes displays of classic and custom cars, Hot Rods, Muscle Cars and Dragsters. The exhibition space of 30,000 sq.m. will house 100 exhibitors and expects to have 50,000 visitors.

For more information about the event and to purchase tickets: www.autoesporteexposhow.com.br/.

​About Eastman Chemical Company

Eastman is a specialty chemical company that produces a wide range of advanced materials found in products used in everyday life. With a portfolio of specialized businesses, Eastman works with its customers to deliver innovative products and solutions, while maintaining a commitment to safety and sustainability. The company´s market-oriented approach focuses on the use of dedicated engineering platforms and its position as market leader for products used in transportation, construction and consumer goods. Eastman focuses on creating consistent and superior value for its shareholders. As a globally diversified company, Eastman serves customers in approximately 100 countries and had combined revenues in 2012 (following the acquisition of Solutia) of approximately $ 9.1 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 14,000 people worldwide.

For more information, visit www.eastman.com

600450 Eastman Demonstrates its Automotive Films on a Car in its Booth at the Autoesporte Autoshow glassonweb.com
Date: 22 November 2013
Source: Eastman Chemical Company

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