Date: 6 June 2013
The adoption of the new name – Allnex – is the first step towards establishing the company’s new identity.
“We are excited about our new name,” states CEO Frank Aranzana. “We believe that it reflects who we are, what we stand for, and what we want to achieve.”
The search for a name began with an employee contest in November 2012 that generated more than 300 possibilities. Those names gave inspiration to a global diversity group, which brainstormed further and incorporated advice from the leading branding agency Interbrand.
“Because a company name is one of the most visible aspects of its reputation, it was very important to take the time to consider the company’s identity, mission and future ambitions in the selection process,” notes Frank.
As a global coating resins company that offers multiple products all under one roof, Allnex is unique in the marketplace. We partner with our customers, who leverage our extensive expertise and myriad of solutions to create value along the next steps in the supply chain. Allnex does more than provide products; we help improve performance. Allnex is also innovative, continually bringing new technologies and new ideas to our customers and the marketplace. These characteristics result in our name Allnex and our slogan ‘All About Resins’.
The company’s new logo was designed to reflect Allnex’s product portfolio, sustainable innovations, growth aspirations, and commitment to continuous improvement. Specifically, the multiple colors and sizes of the droplets represent Allnex’s technologies, products and talented employees. In addition, the green droplet stands for sustainability while the upward movement of the droplets and text reflects the company’s commitment to operational excellence, innovation and growth, both for Allnex and its customers.
“We believe that Allnex is the one name that we can all stand behind and be proud of,” Aranzana adds.
Additional information on aspects of Allnex’s new identify will be provided as it becomes available. In the meantime, please visit www.allnex.com to keep up to date on additions and improvements to our well-known portfolio of products and services.
About Allnex
A global company with $1.5 billion in sales, Allnex is a leading supplier of resins for architectural, industrial, OEM and special purpose coatings. We are recognized as a specialty chemicals pioneer and known for our professionalism and for offering the broadest portfolio of high quality, innovative liquid resins and additives, radiation cured and powder coating resins, and crosslinkers for use on wood, metal, plastic, and other surfaces. With manufacturing facilities and research and technology support centers located throughout the world, we also provide responsive, local support to our customers, helping them to rapidly bring advanced coating solutions to the market.
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