Edgetech has developed a reputation for tackling some of the industry’s toughest challenges and Charlotte has played an active role in delivering marketing campaigns that engage with customers and other businesses within the supply chain.
In the new role, Charlotte will work with the sales and marketing team to further develop the award winning, free marketing support for customers, including brochures, extended warranty and sales leads from Edgetech.
Charlotte has implemented the marketing for several large events aimed at supporting customers through changes to the industry, including ‘Ricoh Revisited: Energy Efficiency in Focus’, Journey to C and one of the largest industry events of the year, The Triple Glazing Question which dominated the trade press for more than six months and provided essential information about the challenges and opportunities of triple glazing.
Most recently Charlotte has been overseeing the marketing for the launch of four new products aimed at IGU manufacturers, fabricators and installers. TruFit, TruShield, TruSieve and Super Spacer Alpha were launched at a customer event held at a boutique hotel in Manchester.
“I’m really pleased for Charlotte. Her new role is very well deserved,” says Andy Jones, Managing Director of Edgetech. “This year has been one of the most exciting in terms of the marketing support and products we have offered to customers. First with the Triple Glazing Question, then with the sales tools we offered at The FIT Show and now with a new range of added value products to help customers differentiate themselves from their competitors.”