Bucher Emhart Glass announces new logo and visual brand identity

Emhart Glass is proud to announce the change of its name from Emhart Glass to “Bucher Emhart Glass” and to introduce the new visual brand identity.

The new logo Bucher Emhart Glass clearly demonstrates the connection and the identification with the Bucher Group, a long-term oriented and industrial leader.  

As an independent Division Bucher Emhart Glass is a global solution provider for the glass container industry with production locations in Sweden, United States, China and Malaysia. The innovative and technologically advanced products fit perfectly under the slogan “Bucher – Simply great machines”.

In order to visualize this strong connection, Emhart Glass will completely redesign the corporate design to fit the Bucher corporate brand identity. This new identity will satisfy all of the existing expectations of what the Emhart Glass brand stands for while simultaneously move the brand forward to continuously prove the vision and mission:

A vision of a world with glass as a dominant and preferred ecological material, enabled by Bucher Emhart Glass as the leading technology provider

A mission to support their customers in their quest for sustainable profitability, quality and increased market share in the packaging industry through automation solutions

Nothing will change, neither the people nor the strategy going forward as both these key factors have been part of the strengths of Bucher Industries and Bucher Emhart Glass. The global set up, the local support as well as the services will stay in the same hands – Bucher Emhart Glass continues to be the partner in their customer’s success.

600450 Bucher Emhart Glass announces new logo and visual brand identity glassonweb.com
Date: 3 October 2013
Source: www.emhartglass.com

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