Therefore having to download an app becomes unnecessary. "Our website is visited by an increasing number of mobile devices. The new Online Shop takes this trend into account and consequently offers our customers the opportunity to access the site at all times from any mobile device", Dominik Hinzen explains.
Clear structure, intelligent search function
When developing the new Shop the greatest importance was attached to a clearly structured overview and the advanced searchability of products. In this way visitors to our site are always presented the most recent product innovations, the best offers and the latest news. A slide show with large images in the centre of the start page gives customers an overview of the Bohle product worlds. The images are also directly linked to the respective product site. An intelligent search function which can work both with product numbers and names quickly guides the user to the desired products. After login, customers can add the products to their shopping cart directly out of the search function. The new Bohle Online Shop stands out due to its clear and well thought-out structure. Apart from large images, detailed product and availability information and prices, customers can also download drawings, flyers, data sheets, lists of set contents and videos. In addition, alternative products and useful supplementary articles are displayed.
User-friendly features, many online benefits
Shopping carts can be saved in case the customer does not yet want to place the order. The Shop offers the option of creating as many shopping carts as you wish and save them under a freely definable name. The cart contents can be ordered partially or completely at a later date. "This feature is ideal for customers who often order the same products", says Hinzen. All orders are displayed with their current status in the customer account – regardless of whether they have been placed online or offline. The customer can also choose products out of this order history and add them to the current shopping cart again. In case orders have already been sent, the tracking code of the forwarder is also shown, so that the current position of the goods can be seen at any time.
As usual, logged in customers can see the corresponding prices together with special conditions which might have been agreed previously. Further advantages for online customers in Germany: There is neither a minimum order value nor a minimum quantity surcharge for small orders. With changing online offers and especially low-price clearance products in the "Clearance Lines" section, Bohle gives price-conscious customers reasons to continue shopping online in the future.
Bespoke offers for specific market settings
The new Online Shop ideally adapts itself to the specific demands and the different product ranges of international markets. The website "realizes" which country the user is in and automatically displays the corresponding country website with the products available for each. In line with this relaunch, for the first time Bohle America has been connected to this global platform. The US subsidiary has been running its own online shop up to this point. This makes the Bohle Online Shop available in 14 versions all around the world. "We are happy about the wide accep-tance the Online Shop has gained in the meantime in the different market settings", Marketing Director Hinzen says. "We are convinced that we will be able to con-vince more and more customers of the benefits of using this ordering channel."