Alfa Romeo cars as Hallmarks of Italian Excellence at Vitrum 2013

High production technology will be the focal point at this year's Vitrum, the world-class showcase of the main international companies in the area of machinery, accessories and special products for glass processing.The exhibition will be staged at the Milan Fairgrounds in Rho from October 23 to 26, 2013. Celebrating its 18th anniversary, Vitrum has an impressive track record of ongoing growth, attracting more than 20,000 visitors from all over the world. This year the show will be dedicating a special area to Alfa Romeo cars, a brand that is worldwide acclaimed for its industrial and sports history.

As is tradition since its inception in 1979, Vitrum is set to highlight the very best that Italian creativity, work, and commitment to innovation can offer, particularly in the glass industry. International visitors to this year's Vitrum will be afforded an additional opportunity -- one that is quite unusual in a show that is so strongly industry-focused: ensuring a hands-on experience of made-in-Italy excellence.

Alfa Romeo’s talent is presented in three themed areas to exemplify the extraordinary culmination of the car maker's perfect mix of technology and design over time.

The journey begins in Pavilion 13 with the "The Golden Age" as its theme. On display here are three significant models that marked the first steps of the iconic Alfa Romeo toward history-making status: the 6C 1750 Gran Sport Zagato (1930), the 8C 2900B Le Mans Touring (1938) and the 159, commonly known as the “Alfetta” (1951), driven to victory in the 1951 World Championship by Juan Manuel Fangio.

The journey continues in Pavilion 22, in an area entitled “Back on the track”, that showcases Alfa's return to the world of competition with new sales and racing successes in the 1960s: on view are the Giulia TZ 2 (1965), the 33/2 liter “Daytona” (1968) and the 1750 GT Am (1970).

The final leg of the tour is set in Pavilion 24 where three sports cars representing “Tradition and Avant Garde” illustrate how the design principles that led to success for the house of Alfa up to and through the 1960s, were once again drawn upon, without betraying the original spirit, with the 8C Competizione in 2006, which became an instant collector's item. And, thanks to its exclusive design and construction characteristics, the recently launched and officially presented 4C -- the latest addition to the Alfa Romeo family -- is already an Instant Classic.