Adelio Lattuada: new ad campaign launched

A new creative approach in advertising has been undertaken by Lattuada, a company founded in 1978 at Carbonate (province of Como), which specializes in the design and manufacture of glass processing machinery.

Throughout 2011 the new ads will be released through various channels and in varying formats (print ads and video clips) in which the company is telling its story about the reasons why a potential client might purchase a Lattuada product, and using tangible figures and verified data as part of the communication.

Each spot will be dedicated to a ‘value’ that will be explained and “documented” through figures that relate, for example, the number of seconds required to carry out a specific maintenance task, the total number of meters processed on average by its machinery, the number of optional add-ons available, the repurchase rate by its customers, etc. In addition, each ‘value’ will also be accompanied by a captivating ‘cartoon-figure’ video, (produced by the Mediaticamente srl agency) available on the Internet, YouTube, Facebook, and Glass in It Style. In each episode, ‘Mr. Edge’, typical operator of a typical glassworks, will test the strengths and characteristics that set the company apart, to help its clients understand “WHY CHOOSE A LATTUADA”…

600450 Adelio Lattuada: new ad campaign launched
Date: 3 June 2011
Source: Adelio Lattuada

See more news about:

See more from these topics:

Others also read

This year at GBA we will exhibit our model TLR 13 AV C: a 13-wheels mitering machine (0-45°).
Great confirmation of the excellent results already obtained after the last Glasstec edition. Take a look at the pictures of our participation.
This year at GBA we will exhibit our model TLR 13 AV C: a 13-wheels mitering machine (0-45°).
All the models we will exhibit at GLASSTEC will be perfectly operative and they will work no-stop during the four exhibition days.
We will display at our booth (booth 16D40 – hall 16) the following perfectly operative models: three edging machines (for flat edge and miters), one bevelling machine, one corner grinding machine and one vertical washing machine.
The successful mirror glass manufacturer Lionidas Desgin from Datteln/North Rhine-Westphalia has chosen to work with Füldner Machines with regard to mirror glass processing.

From industry

Add new comment