Date: 3 June 2011
Throughout 2011 the new ads will be released through various channels and in varying formats (print ads and video clips) in which the company is telling its story about the reasons why a potential client might purchase a Lattuada product, and using tangible figures and verified data as part of the communication.
Each spot will be dedicated to a ‘value’ that will be explained and “documented” through figures that relate, for example, the number of seconds required to carry out a specific maintenance task, the total number of meters processed on average by its machinery, the number of optional add-ons available, the repurchase rate by its customers, etc. In addition, each ‘value’ will also be accompanied by a captivating ‘cartoon-figure’ video, (produced by the Mediaticamente srl agency) available on the Internet, YouTube, Facebook, and Glass in It Style. In each episode, ‘Mr. Edge’, typical operator of a typical glassworks, will test the strengths and characteristics that set the company apart, to help its clients understand “WHY CHOOSE A LATTUADA”…
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