AAMA keynote speaker addresses the impact of demographics

The American Architectural Manufacturers Association (AAMA) welcomed Ken Gronbach as keynote speaker for the AAMA 2015 National Fall Conference.

Gronbach is a demographer, futurist and author who writes about how countries’ age curves interact to create the opportunities and challenges of the world we live in today and what the future will bring for people, profits and the planet.Gronbach spoke about his research and work on Mon., Oct. 19, during the conference.

His presentation, “Simple Math: The Open Secret of the Demographic World,” answered the question, Why is demography important? As waves of generations are born and age, our fortunes and futures are re-determined, said Gronbach. He gave on overview on how America's Baby Boomers, Generation X, Generation Y and other countries' age curves interact to create the opportunities and challenges of the world today. He also talked about what the future will bring for people, profits and the planet.

Information he shared included statistics on various age groups. “There's no middle class? Actually, there's no middle age!” There are much fewer people in that age class, said Gronbach. “There's a gap in demographics from 31 to 50 years old.”

He also emphasized the importance demographics play on knowing your customer base. Generation Y, or those born in between 1985-2004, is bigger than the Boomers, who total about 86 million, said Gronbach.

“They will build small sustainable homes,” he said. “Generation X rejected the technical ‘blue collar’ jobs, so Generation Y is picking those up as Boomers retire.”

He advised companies to take advantage of the Boomers’ knowledge base, while they still can. “Don't let Boomers retire along with all their knowledge!” said Gronbach. “Encourage them to pass it on to younger employees.”

Gronbach also predicted that an estimated 25 million housing units will be needed soon as the largest U.S. generation ever begins to marry, have kids and need housing.

* About the speaker *

Kenneth W. Gronbach is a keynote speaker and nationally recognized author, expert and futurist in the field of demography and generational marketing. He makes the science of shifting demography come alive with real life examples, which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Gronbach saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

* About AAMA *

More information about AAMA and its activities can be found via the AAMA Media Relations page or on the AAMA website, http://www.aamanet.org.

AAMA is the source of performance standards, product certification and educational programs for the fenestration industry.(SM)

###

600450 AAMA keynote speaker addresses the impact of demographics glassonweb.com

See more news about:

Others also read

Low-Carbon Economy By 2050: EU’s Vision Of A Modern, Clean And Competitive Economy
On 10-11 July, Glass for Europe participated in the European Commission’s stakeholder consultation event on the EU’s long-term strategy for reducing greenhouse gas emissions and achieving competitive low-carbon economy by 2050.
Amal Clooney
Clooney will speak at the Opening Plenary on Wednesday, Nov. 14 from 9-10 a.m. at the LEED-certified McCormick Place Convention Center.
At the glasstec the ConvectLam2 laminates flat glass in demo mode
LiSEC presents its product innovations at glasstec, which focus on the areas of glass cutting, glass processing, flat glass lamination, and insulating glass production.
GPD 2019 call for papers is now open
The main focus of the Glass Performance Days 2019 is smart cities (smart buildings and glazing) and smart factories.
First A+W Clarity User Conference is well-received by software users
For the first time the A+W Clarity User Conference Europe took place in Niedernhausen near Wiesbaden at the beginning of June.
engineered transparency 2018
The organising committee, Prof. Dr.-Ing. Jens Schneider (Technische Universität Darmstadt) and Prof. Dr.-Ing. Bernhard Weller (Technische Universität Dresden), are inviting to this year’s » engineered transparency « conference on the 25th and 26th of October in Dusseldorf.

Add new comment