Vitrum 2013 Opens with Many New Features and an "Historical" Event"

Vitrum, the foremost Glass Trade Show in Europe this year, opens its doors for the 18th time. Among the many news worthy features is the presence of cars from the Alfa Romeo Historical Museum and the brand new 4C model. (photo: Alfa Romeo Automobilismo Storico, Documents Archive of Arese, Milan – Reproduction is prohibited).    Vitrum 2013 is finally opening its doors.

This marks the conclusion of a year that although no less  difficult than the previous five gave professionals a few important reasons to trust in the future:  the U.S. economy is indeed recovering and getting stronger, as shown by the steady rise in construction and real property transaction trends in general; the ex-emerging countries' growth trend, though slower, is till driving the global economy; new economic regions, such as sub-Saharan Africa, are growing and attracting international business; even good old Europe is slowly recovering, regardless of this being in an uneven pattern, and consolidating its fundamental role in the global economic balance.


All of this (and it's a lot) will set the stage for exhibitors to show their commitment in terms of product innovation, and above all measure themselves against the reality of a market that drastically evolved in the meantime. The difficulties experienced in the past left a legacy of decisively higher and stricter demand for energy efficiency, costs containment, and return on investments.  Production quality and performance depend on having state-of-the-art machinery that combines cost efficiency with reliability, ease of maintenance and operation. This is a constant requirement that spans across all National markets and has now become a universal characteristic of demand.

This is why Vitrum 2013 once more proves to be an event operators in the sector eagerly look forward to. The show was highly attended even during the most dire years of the global economic crisis also thanks to its time frame, which makes it a not-to-miss event. On its 18th year anniversary, the show will encompass about 25.000 sq. meters of exhibition space, with approximately 300 National and International exhibitors. It is expected to draw a remarkable number of visitors, considering the last event held in 2011 recorded a 3.3% increase in foreign visitors, for a total of  20,255 in attendance.


This year the trade show will be organized according to theme, in three exposition areas. It will feature products for all types of flat glass applications, from industrial glass technology to  architectural glass, all the way to the interior furnishings and home decor sector. A great deal of prime space will naturally be reserved for Vitrum Energy and more specifically to technologies designed to provide energy savings and exploit renewable energy sources, a "new economy" sector where glass is ever more frequently playing a leading role.


An unprecedented event will be the "Alfa Romeo live and in person  - An Itinerary of  Italian excellence" theme show. Showcased in one stand in each of the three pavilions will be a total of  8 models from the Alfa Romeo Historical Museum collection as well as the brand new 4C model, unveiled at the  recently concluded Frankfurt Auto Show. We talk about it at length in the special feature article of this News Online issue, but here we wish to stress the significance of  this unique collaboration, which intends to celebrate top notch creativity and productivity tagged Made in Italy as well as its international calling, as concisely stated by Stefano Agazzi of Automobilismo Storico Alfa Romeo: “We are glad to be able to show at Vitrum a few iconic models from the Alfa Romeo Historical Museum of Arese together with the brand new 4C model, the brainchild and heir to the very best of Alfa Romeo's brilliant tradition. By virtue of its clearly international imprinting, Vitrum is a perfect fit for Alfa Romeo, as it seeks to add value to the brand in terms of style, efficiency and cutting edge technology and showcase it to visitors from every part of the world".

600450 Vitrum 2013 Opens with Many New Features and an "Historical" Event"
Date: 21 October 2013

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