Vitro is awarded for its environmental leadership

Date: 2 February 2011
Source: Vitro, S.A.B. de C.V.
The Mexican authorities awarded Vitro as a Leading Partner in its Environmental Leadership for Competitiveness initiative.

As the result of a thorough revision on the eco-efficient strategies implemented by a handful of companies in Mexico, the Mexican Environment and Natural Resources Ministry (SEMARNAT) arranged a ceremony on December 6th to greet the participants’ contribution to an adequate use of natural resources and to the economic development of the nation.

Through its Environmental Leadership for Competitiveness Program, the Ministry promotes the effective performance of SME’s, which are generally part of larger companies’ value chain.

According to Vitro’s Corporate Social Responsibility approach, the Company is committed to the development of its value chain by promoting the efficient allocation and management of inputs such as water, electricity and raw materials. In the course of competent resources use companies better their cost structure generating economic savings and improve their environmental performance reducing carbon emissions, water pollution and solid wastes.

“In other words, they promote company eco-efficient performance in order to produce goods and services with competitive prices that progressively reduce impact on the environment, and the use of resources, through the product’s life cycle,” said Mónica Vulling, Environment Coordinator.

Held in Cancún, Quintana Roo, the event gathered 28 world-class companies with operations in Mexico. Mónica Vulling represented Vitro and received the award from Juan Rafael Elvira Quesada, Minister for the Environment and Natural Resources, during Green Solutions, which was part of the late COP16.This is Vitro’s second award for its participation in the same SEMARNAT program.

The value-chain companies that participated through Vitro include: Asia Ingeniería y Procesos Industriales, S.A. de C.V.; QR Minerales, S.A. de C.V.; Eutectic México, S.A. de C.V; Interglass, S.A. de C.V.; Atsa Comercial, S.A. de C.V.; and Ferrocolores, S.A. de C.V. Two of our industrial customers, Fuller Cosmetics and Sanofi Aventis, also joined the initiative as well as our Vidriera Los Reyes, Vidriera Toluca, and Compañía Vidriera facilities. All of them attended the forty hours workshop developed by SEMARNAT specialists. At the end of each session, the participants handed in an eco-efficiency project including areas of opportunity in their respective processes.

“As a Socially Responsible Company, we are convinced of the environmental and economic benefits resulting from the application of tools acquired to help the transition to an economy that has low carbon emissions. This also allows us to better respond to the requirements of a market that demands more green produce and production that minimizes environmental impact,” said Vulling.

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