SWISSPACER’s new Toolkit helps sell benefits of warm edge

SWISSPACER, the world’s leading manufacturer of high-performance warm edge spacer bars, launches its new Marketing Toolkit, a comprehensive suite of selling aids for fabricators and installers.

It’s designed to make it easy to sell the benefits of warm edge and energy efficient windows with SWISSPACER inside.The Toolkit is a comprehensive range of free marketing and sales aids, summed up in a new A5 gatefold leaflet.It includes an animated explainer video for installers that helps to explain the benefits of warm edge to homeowners in a consumer friendly way; Caluwin - a clever app which calculates how much energy and money homeowners will save with their new windows, downloadable to your mobile or on the website; plus brochures, sample cards, window labels, van and lorry transfer stickers, and data sheets. Many of the tools can be tailored with the customer’s own branding and details.

John Cooper, Head of Sales and Marketing – UK and Ireland, says: “SWISSPACER recognises that a warm edge spacer bar is a small component in between two or three panes of glass that generally goes unnoticed by homeowners. They are not aware how important it is to the energy efficiency of windows and to energy savings. Explaining the role and significance of a warm edge spacer bar to a window can get complicated and be difficult to describe simply to homeowners, so fabricators and installers avoid it.

“Our new marketing Toolkit is designed to make it easy to sell the benefits of warm edge with confidence. The wide range of selling aids means there is something for everyone and our customers can choose to have the complete suite, or select what they will find most useful. So far our new explainer video and sample cards have been particularly popular.”

For more information on SWISSPACER’s new Marketing Toolkit call 0845 601 1265 or email marketing@swisspacer.com. Follow @Ultimate_Spacer

Image caption: SWISSPACER’s new Toolkit helps sell the benefits of warm edge

600450 SWISSPACER’s new Toolkit helps sell benefits of warm edge glassonweb.com
Date: 1 December 2015
Source: www.swisspacer.com

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