South Africa Sparks Increased DFI Distribution Platform and Global Reach

Date: 29 May 2015

DFI has signed an exclusive distribution agreement with a South African based company, EasyClean Group  - DFI, global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced today the company has signed an exclusive distribution agreement with a South African based company, EasyClean Group, according to Guillermo Seta, Corporate Vice President of DFI.

This move marks a continued growth strategy in expanding DFI's global reach in the African region. The distribution agreement applies to residential and commercial architectural glass, online sales as well as automotive aftermarket, including transportation fleet, car dealer agencies and marine glass for yacht and cruise ships.

EasyClean Group was established in 2014 and was appointed as the exclusive importer and distributor of Diamon-Fusion International (DFI) products and solutions for Southern Africa. This makes EasyClean Group part of the world's largest surface restoration and protection companies on the globe.

"Partnering with DFI gives us a competitive advantage in the marketplace, allowing us to stand firm in providing the best quality coatings available today," shared Cobus Coetzee, Chief Executive Officer of EasyClean Group. "The award-winning DFI protective coatings product line offers unrivaled results, leading to satisfied customer service and we look forward to growing our business offerings in South Africa, while helping DFI expand its position as the leading coating manufacturer globally."

Guillermo Seta, Corporate Vice President of DFI, added: "This exclusive agreement with EasyClean Group represents a strategic gain in our expansion efforts worldwide in emerging markets for DFI. We strive to offer all our customers the best value in the market with the most advanced scalability to ensure every partner of DFI can grow and adapt the coating process under the most efficient and result-driven system for increasing profits and customer satisfaction".

The award-winning Diamon-Fusion® protective coating provides a more brilliant, easy-to-clean surface for any silica based products, including glass, porcelain, granite, tile and more.  The Diamon-Fusion treated surface repels dirt and debris making it easier to clean by up to 90 percent, allowing residue to be easily washed away. The impact and scratch resistant feature protects the surface from stains, scratches and other damage, while creating a more hygienic area by reducing mold and bacteria.

For more information about DFI's full-range of glass protective coating products, please visit or contact the company at +1 949.388.8000.

For more information about the EasyClean Group, you may visit its new website at: or their on-line shop EasyClean Head Office +27 (0)12 004 0700

About Diamon-Fusion International (DFI)

Since 1997, Diamon-Fusion International (DFI) has been making people's lives easier and more beautiful by developing, manufacturing and distributing protective coatings, application machinery and restoration products for architectural and transportation surfaces such as glass, granite, tile, porcelain and quartz. DFI's coatings significantly reduce maintenance costs, are impact, scratch and graffiti resistant, and can keep surfaces looking and performing like-new forever. DFI's product offering ranges from award-winning, patented, professional-quality products available through authorized applicators and distributors to easy-to-use highly-effective, do-it-yourself products for consumers. Headquartered in Southern California, DFI holds patents and patents-pending worldwide and has a global sales and distribution network spanning North, Central and South America, Europe, Asia, South Africa, Australia and New Zealand.

For more information about DFI you may visit

For more information about EasyClean Group, you may soon visit its new website at: and on-line shop Contact: Syndi Sim, Marketing Director, at

600450 South Africa Sparks Increased DFI Distribution Platform and Global Reach

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