Solutia Announces Launch of New Products at SEMA

These best-in-class products will be presented with live demonstrations throughout the day at Booth #11811 at the SEMA show in Las Vegas from November 2 through November 5, 2010.

LLumar automotive window films and paint protection films are engineered to enhance and help protect a vehicle's appearance, while providing the performance customers demand.

"While LLumar films are virtually maintenance free, consumers who care about their cars want to keep them spotless. Now they can with the new LLumar Paint Protection Film Care Kit and LLumar Window Film Care Kit," said Mark Gershenson, director of automotive product marketing. "These complete care kits are specifically formulated to work with LLumar films and provide consumers with a great value while offering incremental sales opportunities to our dealer base."

Paint Protection Film Care Kit includes: Cleaner Spray, Polish and Sealant, Microfiber Cleaning and Polishing Cloth and Microfiber Applicator Pad

Window Film Care Kit includes: Window Film and Glass Cleaner Spray, Refill Concentrate and Microfiber Cleaning and Polishing Cloth

LLumar Paint Protection Film was selected as a "Best New Product of the Year" at SEMA 2009. The voting panel, comprised of highly respected international journalists representing 16 countries, reviewed more than 2,000 new products introduced at last year's show. From these, they selected the products most likely to succeed commercially in their respective countries.

LLumar Paint Protection Film helps defend against abrasions, nicks and scratches from insects, small road debris and winter sand and salt, resulting in year-round protection. With recent advancements, dealers will appreciate a product that is easy to install, has a high-gloss finish, guaranteed durability and is offered at a value-oriented price for counter-seasonal sales. A new 60" size allows for full hood coverage without seaming.

Installed by LLumar's professional dealer network, LLumar Paint Protection Film is covered by a 5-year limited manufacturer's warranty (see www.llumar.com or an authorized LLumar dealer for complete warranty details).

Automotive film experts will be available throughout the SEMA show to demonstrate these products. New dealer opportunities are available.

In addition, Solutia will be providing real-time coverage from the SEMA show via Twitter and Facebook. Follow along at www.twitter.com/autotintnews and www.facebook.com/LLumarWindowFilm.