SAGE’s New Online Video Shows Glazing Contractors How Easy It Is to Install SageGlass

SAGE provides free training video for glazing contractors seeking new market opportunitiesGlazing contractors who want to participate in the growing market for electrochromic “dynamic glass” can now learn how easy it is to install the advanced glazing products thanks to a new how-to training video from SAGE, the world’s leading developer of dynamic glass.

The new video was produced specifically to give glazing contractors what they need to know to install SageGlass® in window, skylight or curtain wall applications. SageGlass is electronically tintable glass that improves the way people experience daylight in buildings. It tints or clears on-demand or automatically to modulate light, heat gain and glare. Rather than using conventional sun controls such as mechanized window shades, blinds and louvers that tend to block sunlight and views, SageGlass saves energy and preserves outdoor views.


“Our glazing contractor partners frequently ask us how SageGlass works and how to install it. We developed this short video to show them how successful they can be in moving up-market to offer this new glazing technology. Calling it a training video is almost a bit of a misnomer since installing SageGlass isn’t that different from installing any conventional insulating glass unit (IGU),” said Derek Malmquist, vice president of marketing at SAGE.


Unlike traditional glass, dynamic glass is a strategic design element that elevates the brand and profitability of glazing contractors. It allows them to offer an advanced glazing product that solves more complex sun control and energy efficiency problems for a variety of building projects.


As the step-by-step video demonstrates, SageGlass is surprisingly easy to install and requires no new or special skills by glazing contractors. SageGlass also works seamlessly with building automation systems, which is one of the fastest growing technological trends in commercial building construction today.


The new video is free to view and can be streamed or downloaded at


“We are continually looking for new ways to educate the industry on the benefits of dynamic glass,” said Lou Podbelski, vice president of architectural solutions at SAGE. “This video will give glazing contractors the information and confidence they need to bid SageGlass on a project. And don’t just take our word for it. After glazing contractors have completed a SageGlass installation we frequently hear: ‘well that was easier than we thought it would be!’ This video demonstrates that for them before they bid the project so that they can be more confident with their labor estimate.”

About SAGE Electrochromics, Inc.

SAGE Electrochromics is the world’s leading manufacturer of electronically tintable glass that can be tinted or cleared to optimize daylight and improve the human experience in buildings. SageGlass controls the sunlight and heat that enter a building, significantly reducing energy consumption while improving people’s comfort and well-being. SageGlass can reduce a building’s cooling load by 20% and HVAC requirements up to 30%. It is also a smarter, more elegant solution than conventional sun controls such as mechanical window shades, blinds and louvers. The company was founded in 1989 and is headquartered near Minneapolis-St. Paul, Minn., in the heart of “the Silicon Valley of the window industry.” SAGE is strategically partnered with the Saint-Gobain company of Paris, France, the global leader in glass and building products.

600450 SAGE’s New Online Video Shows Glazing Contractors How Easy It Is to Install SageGlass
Date: 25 April 2012

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