In his new role, Michael will be responsible for linking both core functions to ensure that Allied continues to support its customers by delivering an enhanced design and decoration service.
Having joined the Design team in 2008, Michael most recently worked as the company's Assistant Design Manager where he was actively involved in the drive for operational excellence and instrumental in the development of the new product development process.
Day to day operations within the Design department will continue to be managed by Gary Nicholls and Alan Howlgate will remain responsible for Allied's Decoration facility.
To coincide with Michael's appointment, Chris Todd has moved to the position of Innovations Manager. A customer focussed role with a broad remit, Chris has been tasked with identifying new innovations, technologies and key strategic partners which will deliver innovative and creative glass packaging.