For Vitro, every container is an opportunity and a challenge that transforms into a fullfilled promise when it becomes our customers winning product, said Alfonso Gómez Palacio, Vitros Containers President.The key objective of the AMEEs annual contest is to recognize creativity, innovation, variety of materials used, environmental efforts, as well as cost in all of the participating containers. At Vitro we have the necessary tools to provide winning proposals to our customers, supported by our market intelligence, marketing and sales, as well as manufacturing and Vitro Global Design areas, whose role has been key in the merchandizing strategy of design and materials development for sales points, added Gómez Palacio. In addition, Vitrosmanufacturing facilities rely on quality and efficiency to offer our customers functional containers that will satisfy each and every one of the required quality control check-points. Vitros winning containers met all the contest basic requirements, such as content conservation and protection, attractive design for sales purposes, manufacturing quality, as well as economic material and recyclable, among others, that the jury evaluates before communicating their decision, said Hugo Lara, Vitros Containers Commercial Director.Our technology division is concerned about maintaining and integrating global industrys new developments and trends, which include continuously development of lighter containers each year to maintain our competitive levels. The Mexican industry manufactures 9 billion glass bottles every year, and Vitros Containers business unit has developed a unique ability to accurately satisfy its customers needs, which allows the Company to actively participate in several high demanding niches, specially in markets that show growing potential, such as beverages, beer, wines and liquors, cosmetics and fragrances, among other, assured Lara. For that reason, Vitro is leading the industry in several fundamental elements, such as innovation and state-of-the-art technology development to manufacture added value containers, by caring about the environment and being socially responsible. To Roberto Romero, Vitros Containers Marketing Manager, todays consumers recognize and accept that glass containers are the best choice to preserve the food products attributes and quality, while they allow flavors to mix and offer more hygiene.
We are proud to manufacture 100 per cent recyclable products that preserve our environment and allow us to deliver a clean planet to future generations. This allows our customers to leverage this mindset to consolidate their leadership, concluded Roberto Romero.