So-called "smart" windows have been available for many years but have never turned into much of a business. Windows that automatically adjust to strong sunlight by tinting to provide a more comfortable interior to buildings have failed to take off supposedly because of inferior technology. And self-cleaning windows are also decade-old product offerings that have never generated large revenues because of reportedly high price points.
However, NanoMarkets believes that despite such beginnings, smart windows have a strong future ahead of them. On the demand side, the primary driver will be the price of energy that will make energy optimization of all building materials increasingly saleable products. From the perspective of next-generation smart windows an important marker of this trend is the emerging "green buildings" movement. However, in addition to these demand side factors, NanoMarkets also expects the technology that underpins smart windows to improve and to expand in functionality.
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