New Look For Major European Glass Packaging Manufacturer

A name change and new branding has come about for a major European glass packaging manufacturer. The firm formally known as Rockware has changed its name to Ardagh.

The change is reflected in new branding and corporate identity.

“We believe that a key criteria in delivering greater operating efficiency and a more flexible customer offering, is to be recognised as a single cohesive business by our international customers. We are therefore bringing all our glass manufacturing companies under one name, Ardagh Glass,” said a spokesman for the Ardagh Group.

The glass manufacturing companies within the Ardagh Glass Group includes; Heye Glas in Germany , Huta Szkla Ujscie in Poland and Abruzzo Vetro in Italy and all will come under the Ardagh name from June 1 2007

Story by Liz Gyekye

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600450 New Look For Major European Glass Packaging Manufacturer glassonweb.com

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