Ceram and M+P Labs, materials testing and development providers, and CICS, a sustainability assurance body, came together under one brand, Lucideon, in February 2014. The new website sees the amalgamation of the group’s services into one online presence.
Mandy Rymill, Marketing Communications Manager at Lucideon, said:
“Since our rebrand last year, we have been working towards showcasing our offerings on one website. This makes it easier for our clients to see what we provide across the organisation, whether that be testing and analysis, materials development or emissions verification.
“All the models on the new site are staff members, from both our offices in the UK and the US. We are very much a people business. We build partnerships with clients, often becoming an extension of their team; we wanted the website to reflect this approach.”
The new website is organised by sector, making it easy for visitors in each industry sector, such as Healthcare, Construction and Power Generation, to see content that is relevant to them.
In addition to an overview of services, the website also has a new ‘Insight Hub’, a place where visitors can view case studies, experts and forthcoming events, download white papers, and read Lucideon’s latest news.