The Italian Road to Excellence

Presenting a major event like Vitrum 2015 by starting off with a fascinating but secondary branch of the industry given the breadth of the entire exhibition can seem  strange to say the least.

It is, in fact, since the GLASS, THE GREAT UNEXPECTED exhibition is something unique in the history of Vitrum.First, because the exhibition offers a panorama of glass processing over a long period of time (from 200 A.D. to the near future), its applications (old production methods, architectural design and developments, in combination with electronic technologies and those for energy production), its professions (craftsmen, architects, designers, engineering and design students). Then, because inside such a broad spectrum of offerings, what stands out is an all-Italian ability to achieve truly excellent results in each of the fields that are shown and represented there. The craftsmanship and production methods of Roman times are concrete proof of this, as is the global impact of the creativity and design skills of Italian architects, as well as the technical and engineering skills of the manufacturing companies that have given the best interpretation to ideas with attention-grabbing, unique developments. Or the young minds of university students in their first approaches to design and the difficulties of industrialization when academic theory is put into practice. This is why the exhibition fits in perfectly with the spirit of Vitrum 2015: Italian artistry and technology live in the world and interpret its best aspects, which are the production of wellbeing and the removal of cultural and language barriers.

The same applies to the hollow glass group exhibition hosted in Pavilion 24 which aims to underline a very concrete fact. Any producer in any corner of the world knows he can rely on Italian companies for any need in hollow glass production. One could easily say: “We have you covered here, and it’s top quality”. We know this is not just sales talk, but a well-established fact. Over these difficult years, Italian technology has moved further ahead, maintaining the gap that sets it apart from the toughest competitors. Tangible proof of all this can be found at Vitrum 2015.

600450 The Italian Road to Excellence
Date: 2 October 2015

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