Date: 22 February 2012
It’s the iPad 2, the next generation of that already revolutionary device for surfing the web, reading and sending email, looking at photos and watching videos, listening to music, playing videogames, and reading e-books that, in 2010, marked the beginning of the “post-pc” era. The iPad is only 1.27 cm thick and is thinner and lighter than any laptop or netbook, and it has a high resolution, fast-response Multi-Touch display.A new design, 33% thinner and up to 15% lighter than the original, but with the same 9.7” backlit LCD display. It’s the iPad 2, the next generation of that already revolutionary device for surfing the web, reading and sending email, looking at photos and watching videos, listening to music, playing videogames, and reading e-books that, in 2010, marked the beginning of the “post-pc” era. The iPad is only 1.27 cm thick and is thinner and lighter than any laptop or netbook, and it has a high resolution, fast-response Multi-Touch display.
“iPad encapsulates our most evolved technology, at an incredible price - stated the late Steve Jobs (1955-2011), CEO of Apple, when the product was launched – and it will put users in touch with applications and content in a more personal, intuitive, and fun way than ever before”. No sooner said than done; iPad in just a few months rose to the top of the charts for solutions that offer multimedia capabilities in the broadest sense of the term. It immediately dictated the new rules of communication, not so much to totally replace the classic smartphones, laptops or notebooks, as to open new frontiers in the multimedia world, in web navigation, in sharing, and in continuous portable connectivity.
“It was from this perspective - explains Massimiliano Acquati, founding and executive partner of Mediaticamente - that we immediately saw the potential the iPad offered and transferred our experience in the field of multimedia communications to the glass industry. In fact, the magazine ‘Glass in IT style’ is a pioneer in this field and, starting in January 2012 will also be available on iPad. By its very nature, Giis is an editorial product whose format was designed, developed and engineered to be ‘leafed through’ digitally”.
But what are the possible applications for a product that increasingly finds itself at the center of a new way of thinking about and engaging in communication? “iPad is rapidly becoming - continues Acquati – an indispensable tool, especially for businesses. The possibilities offered by the revolutionary multimedia visualization of products makes this device the new linchpin around which the sales force and the exchange of information between home office and its agents revolves”. Product details, purchase history, sales statistics, order creation, and most of all, video evidence of products, and the possibility to let the customer view them directly via static images or 360 degree views, videos, previews of advertising spots, interactive presentations or through viewing of virtual catalogs – all this is now a reality. And, both in terms of editorial productions as well as technological development, Mediaticamente is already applying the cutting edge solutions offered by the iPad in terms of “budget impact” for various clients, among them the Ministry of Health (for its ambitious “Quaderni della Salute” project ), Roche, and Wolters Kluwer. “We can develop software for presentation and management of catalogs and magazines, and we are offering our services as technological partners for the development of editorial content.
Based on the industry or sector and its needs, we can create highly personalized and customizable communications tools. We are convinced that for the entire glass industry this could be the new frontier. Indeed, we are witnessing the steady elimination of paper copies of company profiles and catalogs almost exclusively in favor of digital versions. And this is the highlight of a movement that is also a very green approach to communication, shared by an increasingly large number of enterprises. Without losing sight of the economic gains generated by shaving the costs tied to printing the various publications”. The fact is that if, until recently, it was appreciated and utilized primarily by the sales departments of businesses, now it is the marketing department staff who are showing avid interest in the iPad, a portable device with a screen and with uncharted potential still to be explored. A rapidly rising innovation, in terms of technology and as an expression of a new approach to sales
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