GGF unveils post-election plans

With the General Election being arguably the most unpredictable in British political history there are numerous potential outcomes; from majority and minority victories to various formal or informal coalitions in the event of a hung parliament.

With so much to consider, it would be fair to assume that planning for the post-election outcome would be an extremely difficult task for any organisation never mind the GGF.  However, with the help of GK Strategy (the political consultancy and advisory firm), the GGF has formulated a clear and viable political PR/lobbying plan that will raise the GGF Members’ concerns to whichever political party (or parties) forms the Government.Nigel Rees, GGF Group Chief Executive commented, “Firstly, no matter what form the next Government takes, our plan is to ensure our voice is heard and that we continue to engage with the key influencers and decision makers.For over five years, we have worked hard to take our campaign messages directly to cabinet ministers, government departments and officials. This will remain our priority.”

Glass and Glazing Federation

Political Engagement Plan 2015/16  

  • Broad objectives

-       To ensure the GGF’s voice is heard in local and central Government

-       To continue to engage with key influencers and decision makers directly

-       To lobby on behalf of GGF Members the five ongoing campaigns in 2015

-       To listen to Members concerns on current and forthcoming policies, legislation and regulations

  • Targets (key influencers and decision makers)

-       Cabinet Ministers

-       Shadow Ministers and parliamentarians who may be GGF campaign champions

-       Government officials (civil servants)

-       Key Government departments

-       Other authorities and related organisations

-       Media

  • Quarterly reviews

With the GGF’s political advisers GK Strategy, quarterly reviews of the GGF’s messages to ensure they are aligned with the campaigns’ objectives and priorities.

  • Honing the messages

The GGF will tailoring and refine the broad campaign messages for specific communications to key targets.

  • Communicating the messages

Identifying and using appropriate methods, platforms and channels of PR/communication will be selected for media opportunities. (Including print, broadcast and online/social media).

  • Meeting key MPs and Ministers

The GGF aims to arrange face to face meetings with key influencers and decision makers in the following ways;

-       in Parliament at campaign related events

-       at MPs Westminster offices

-       at the Scottish, Welsh, Northern Irish and European assemblies if necessary 

-       at Government departments

-       in local constituency offices

-       at GGF Members’ premises

-       at Party Conferences and related events

  • Gathering support

The GGF will identify and partner like-minded trade bodies and relevant pressure groups to add to the GGF voice and enhance the campaigns and in doing so sharing resources.

  • GGF MP Database

The GGF marketing team will regularly update the GGF MP database, which identifies which MPs represent which Members.

  • Updating GGF Members

The GGF political campaigns are ongoing and the GGF will ensure that its Members are kept up to speed in the following ways;

-       At relevant GGF specialist group meetings

-       At GGF Members’ Day on 1st September 2015 at Glaziers Hall, London

-       Via the new Political Campaigns micro-site of the GGF website

-       Issuing regular online reports in the Political Campaigns section

-       Posting news stories on GGF Newswire – the GGF’s regular digital news service 

  • Monitoring political activity

-       At the end of year the GGF conducts an annual review on all of its activities. With the guidance of GK Strategy the Federation will evaluate its lobbying, political campaigns and publish the analysis in December 2015/January 2016.   

The GGF Campaigns Summary and full Political Engagement Plan is on the GGF Political Campaigns micro-site for Members only. To access please click here

600450 GGF unveils post-election plans glassonweb.com
Date: 11 May 2015
Source: www.ggf.org.uk

See more news about:

See more from these topics:

Others also read

Following the recent publication of “Each Home Counts” a review conducted by Dr. Peter Bonfield, the GGF is already planning its involvement for its implementation in 2017.
In September last year, Nigel Rees announced his retirement after 14 years as Chief Executive of the Glass and Glazing Federation and the GGF began the recruitment process for his successor.
At the recent Construction Marketing Awards held in London, the Glass and Glazing Federation (GGF) was delighted to win the Construction Marketing Award (CMA) for “Best Mid-Budget Campaign” (below £50k) for MyGlazing.com’s national campaign “Window with a View”.
Glass and Glazing Federation conference focuses on latest technology and trends Dubai.
On GGF Members Day, James Lee, GGF Director of Marketing and Communications announced that MyGlazing.com achieved its online and PR targets in its launch year.
The GGF is pleased to announce changes to its Board of Directors and a new President-elect.

Add new comment