Emirates Glass makes concerted effort to reinforce Levant and Gulf markets

The UAE's leading glass innovator and producer, Emirates Glass, has gone into overdrive to breach new markets and to further build on existing markets in Levant and the Gulf, where it already enjoys a sizeable reputation and market share.

The company has stepped up its marketing and promotional efforts to raise regional awareness amongst users about its innovative products.And, as part of such efforts, the Glassmaker recently took an active part in premium industry exhibitions in Lebanon and Qatar.

'These two markets are critical growth markets. Lebanon's rebuilding is an on-going effort, and Lebanon is also a key platform from which to breach other markets in the Levant. Qatar, on the other hand - with its riches in natural gas - is on the verge of a massive Construction boom. We want to be well-prepared in both markets,' pointed out Jerry Dowling, General Manager of Emirates Glass.

The Dubai-based company took part in the recent Project Lebanon, which is one of the great showcases for building products in the Middle East. It takes place annually in May at the BIEL International Exhibition Center in Beirut.

'This year , Emirates Glass participated with a stand that was extremely well-attended over the 5-day show . The Lebanese construction market is currently doing well and there are undoubtedly great opportunities there for the EmiCool Sun and EmiCool Super E2 ranges of multifunctional Low-E glass types,' said Dowling.

He said EmiCool products offer superb qualities of solar control and thermal insulation and are perfectly suited to the climatic conditions of Lebanon. 'Already, Emirates Glass has supplied EmiCool for a number of notable projects and looks forward to further valuable orders from this important market,' he added.

600450 Emirates Glass makes concerted effort to reinforce Levant and Gulf markets glassonweb.com
Date: 8 June 2004
Source: Ameinfo.com

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