Eastman Chemical Company (NYSE:EMN), the world’s largest manufacturer of window film, has redesigned its LLumar® window film website, LLumar.com, to help consumers take the guesswork out of choosing film for their vehicles, homes and commercial buildings.The new interactive format enables visitors to envision what tinted windows will look like so that they can have more confidence in their window film purchase decision.
The new mobile- and tablet-friendly website features several tools that make the process of choosing a shade, style and performance of film much more manageable. The auto window tint product viewer gives car owners the opportunity to see LLumar® window tint – from the outside as well as the inside. For those who prefer to see “real world” installations, the website features a section dedicated to photo galleries, case studies and testimonials. Consumers and LLumar window film dealers can even contribute to this section by uploading content directly to the website. In addition to product viewers, there are also tools that help quantify the energy cost savings of having LLumar window film installed. For commercial building professionals, the Energy Savings Calculator provides estimated energy savings in just four easy steps using the U.S. Department of Energy's DOE-2 energy simulation program along with average energy costs for an area.
“In talking with consumers, we found that while many people know about automotive window tint, few realize that it is available in a variety of shades including virtually clear for those who don’t like the look of dark tinted windows,” says Diane O’Sullivan, director of global branding and marketing for Eastman’s performance films. “Also, there is very low awareness among consumers for window film for homes and commercial buildings. We designed the website with this in mind to appeal to consumers at any stage of the purchase funnel – from those who are just learning about window tint to repeat customers.”
Visitors can quickly learn about the entire LLumar® product offering including automotive window tint and paint protection film, and a full range of architectural films such as solar control and energy savings films, decorative films and safety and security films.
The website has been built on a global platform that will be customized to the unique needs of markets around the world. Additional regional websites and languages will be added next year.
“Window film allows people to live, drive and work in greater comfort and safety than ever before,” says O’Sullivan. “Launching our redesigned website is the first step in our marketing plan to help increase consumer awareness for our product. Our goal is to have a consumer “get” what window film is all about within 20 seconds of arriving on our site.”
Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2012 pro forma combined revenues, giving effect to the Solutia acquisition, of approximately $9.1 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more information, visit www.eastman.com.