"You are going to see crank windows go the way of the dinosaurs," predicts Toyota spokesman Bill Kwong.
This year, Honda became the first of the largest automakers to banish the crank window, moving entirely to power windows as standard equipment.
"It's not even so much a luxury touch any more. It's an expectation," says Honda's Sage Marie. "That's why you see it on everything from our least expensive model to the highest."
Even if power windows cost automakers a little more, "Nobody wants to appear cheap," says Strategic Vision consultant Dan Gorrell.
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