The positions include 24 regular employees and 15 temporary employees, said Kent Davies, CPFilms president. They were notified Thursday of the reduction, which takes effect immediately, he said. The company will provide severance packages based on years of service, and employees also will be offered health care beyond the normal Cobra payments, Davies said.
Also, a job center has been set up at the Dutch Inn/Quality Inn, and other area companies will be invited to come and talk to displaced CPFilms workers about job opportunities, he said. Computers will be set up and counselors will be available to help with résumés and job search strategies, he added.
The work force reduction is part of a comprehensive look at all aspects of the company’s business “to make sure each area ... is growing as efficiently as possible,” Davies said.
“This wasn’t a decision taken lightly,” Davies said Thursday. “We’re very optimistic about the future of our business. We want to make sure we’re doing the right things to optimize the cost structure and maintain a presence for the long term.
“The commitment to Martinsville is also a commitment to being No. 1 over the long term. We believe the category can grow; it can be significantly larger than it is today,” he added.
CPFilms has 500 employees in Martinsville and 700 overall. Its main plant is in Fieldale; others are in Canoga Park, Calif., and Runcorn in the United Kingdom.
The company produces window film for solar control, energy savings and other uses. Davies said there are many new products, such as films that enable electronic signals to be received in a vehicle and another that prevents eavesdropping. There are films with security applications and hurricane protection, and even anti-smash and grab films so someone could not shatter a car window and grab something like a purse from the inside, Davies said.
Its customers are worldwide, Davies said, and “markets are expanding geographically in many ways.”
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