Cooperation of Steklarna Hrastnik with Faculty of Economics, Ljubljana

Cooperation with students brings new and fresh ideas, at the same time this is an opportunity for young people to acquire knowledge and practical experience, a fact fully recognised by Steklarna Hrastnik.  Therefore, they invited 99 students from the Ljubljana Faculty of Economics for cooperation.

From the end of February to early June the participants tackled challenges from four different project areas, namely marketing of the Speak glass, marketing of the Celzyum glass, marketing of funeral urns and segmentation of the Vitrum program. The work was done within the framework of the International Business study program under the leadership of Dr. Gregor Pfajfar and vice-rector of the Faculty of Economics Dr. Maja Makovec Brenčič as well as with the support of the Steklarne Hrastnik staff.

21 international teams of students participated in the project, since the tasks were undertaken by students from Slovenia, Canada, Great Britain, South Korea, Russia, Latin America, Portugal, Spain and the former Yugoslavia. As Steklarna Hrastnik exports 97% of its production, the students developed projects for the Japanese, Brazilian, North American and English market.

At the beginning, the students learned how the work processes in Steklarna Hrastnik take place, which technology and which raw materials are used and what is the objective of the sales activities for selected foreign markets. Their task was to find a successful way of presenting and marketing the selected products of Steklarna Hrastnik in foreign markets.

Among the 21 project tasks, the best three were selected. The winners included a project for marketing the Celzyum glass in the Brazilian market, a project for marketing the Celzyum glass on the British market, and a project for launching funeral urns on the Japanese market. All members of the winning teams received a specific recommendation of the Director General of Steklarna Hrastnik, Andrej Božič.

The practical cooperation with the renowned Slovenian company was assessed by students as very good, since they have gained valuable insight into the needs of the economy, experience and they have adopted teamwork approach to finding effective solutions to a specific problem in the market. On the other hand, Steklarna Hrastnik was given fresh solutions, which will be administered in its strategic plans. Due to the good feedback and the results of cooperation, Steklarna Hrastnik is thinking about new projects that could be implemented together with students in the future.

600450 Cooperation of Steklarna Hrastnik with Faculty of Economics, Ljubljana glassonweb.com
Date: 3 July 2014
Source: www.steklarna-hrastnik.si

See more news about:

See more from these topics:

Others also read

In the VIDEO section of the website www.adeliolattuada.com 3 new videos are now available.
The last edition of Vitrum has been for us full of novelties. We have participated with a larger area, more machines and presented new options and new partnerships.
The 21st edition of the international trade show in Milan will be held October 1-4, 2019, at Fiera Milano Rho.
Most notable at Vitrum was this year’s key theme — Industry 4.0, which represents the next phase of industrial manufacturing that relies on automation, integration and cloud-based technology.
From October 3rd until October 6th FunGlass representatives participated in the eagerly-anticipated event, Vitrum 2017, ranking among the leading international glass shows.
Showcased at the fair, SIDE KINETIX is the latest technology from Tecglass - the Spanish firm that joined the Fenzi Group last year.

Add new comment