Following his keynote speech on Oct. 15, Singer will remain an active participate during the conference, attending meetings, meals and receptions to personally engage with conference attendees to develop and maintain business relationships.
Additionally, to encourage participation, Singer will be observing how well conference attendees are networking and will award prizes to those who have made connections outside of their current relationships. On the last day of the conference, Singer will provide attendees with tips on how to continue their relationships outside of AAMA conferences, whether it is through in-person meetings or via social networking sites, such as LinkedIn, Facebook or Twitter.
"Having Singer deliver the Fall Conference keynote presentation couldn't come at a better time, as AAMA has recently begun utilizing social media as a means to foster both personal and business relationships outside of our national conferences," says Rich Walker, AAMA's president and CEO. "These relationships are crucial to our association as our members work together to shape the future of the fenestration industry."
Singer is an expert in social networking and developing a personal brand. He has worked in sales and marketing capacities at several Fortune 100 companies and regularly speaks to corporate audiences, law firms and professional organizations. He has written seven books on the power of business relationships including "Assembly Required: How to Make, Grow and Keep Your Business Relationships."
More information about AAMA and its activities can be found via the AAMA Media Relations page or on the AAMA website, www.aamanet.org.