Liz Johnson Partner at 1st Call Vista explains why: “1st Call Vista is a family run business that was established 21 years ago. While the market has changed significantly in that time our philosophy has stayed the same – differentiate our products to stay ahead of the rest of the market, and sell products that will benefit customers.
We switched to Super Spacer double glazed units from Premier DGU when we were looking to offer the best ‘A’ rated window in the area. Although it was before the revisions to Building Regulations were confirmed, we could see energy rated products were the direction the market was moving and that’s what consumers wanted.
We now offer a ‘C’ rating as well as an ‘A’+6 rating and even though the ‘C’ rated window is slightly cheaper, a high percentage of our sales are for the ‘A’ rated option.
Consumers and builders alike are biting our arm off for the more energy efficient option. We do some radio advertising on our Super Spacer offering as well as some occasional local magazine advertising, but most of our business comes from recommendations.
Consumers are now actively calling us for our energy rated solution.
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