Vitro Initiates Second Phase of “Allende Recycles” Campaign

Because education and recycling culture are significantly linked one another, the City of Allende in the Mexican state of Nuevo León, has already launched the second phase of its recycling program named “Allende Recycles” in four local schools that have assumed the commitment of increasing the City Quality of life.

The second phase of this campaign started on September 23rd in the following Allende high schools; Prof. Sidrac Flores Muñoz, Colegio Ignacio Allende, Instituto de Computación y Sistemas (I.C.S.A.), and Escuela Técnica en Contaduría Colegio Ignacio Allende. All of the above schools have already integrated glass recycling courses to its academic programs.

Silvia E. Cavazos, President of the Environmental Commission and City Couselor, explained that more than 60 containers were distributed among the school precincts and 1,800 bulletins were delivered among the students explaining the importance of the citizenship participation in all related actions to recycle glass to preserve the City environment.

During the first phase of the “Allendes Recycles” campaign which took place from September 23, 2002 to April 4, 2003, 6,603.5 kilos of glass containers were collected by five City High Schools. Javier Leal, Vitro’s Recycling Program Manager, and coordinator of the glass containers collection expects to collect close to 10,000 kilos during the second phase of this campaign which will end April 24, 2004.
Leal added that this initiative was presented by Silvia E. Cavazos to the City Board during the summer of 2002, and asked for support of the “Azucena” Gardening Club and Vitro to create and develop a permanent glass recycling program with the City Schools.
“It is our responsibility to promote the ecological culture, recycling, and glass containers purchasing behavior among the student population, as well as to incentive consumer behavior change to increase the City’s quality of life”, explained Javier Leal.

Consistent with other programs that operate in several Cities and states in the country, Vitro provides containers to Allende’s participating schools and coordinates the logistic to collect such glass containers with the City Primary Services. Then Vitro transports recycled glass to its processing facilities in order to manufacture recycled glass containers.

To make aware all young students of how important is the “Allende Recycles” program for themselves and the City environment protection, the campaign is reinforced by the Civic, Ethics and Moral Behavior, Caring about the Environment, and Ecology classes in school. At the same time, the “Azucena” Gardening Club members provide lectures to students about the importance of
recycling to avoid deterioration of the ecosystem.

“This program strengthens Vitro’s business strategy as well as our continued efforts to promote a recycling culture and to preserve the environment in the communities in which we operate. And this is fundamental in a country like Mexico which generates each year close to 2.5 million tons of glass, of which only 23 percent is recycled”, sad Leal.

Javier Leal assured that “Allende Recycles” is a model to follow because it confirms the value of joint participation between citizens, government and private companies. “It would be interesting that these events were shared in order to redefine the country’s environmental legislation regarding solid
He added that glass recycling has been a daily practice by Vitro since its foundation in 1909. “We share the multiple advantages of recycling by coordinating, promoting, and actively participating in local, national and international programs. In Mexico we support more than 50 different recycling programs in different collections centers, including schools, hospitals, shopping malls, hotels, counties, and disposal locations nationwide”.

In 2002, Vitro recycled close to one hundred thousand tons of glass, which allowed extending the life of solid waste disposal areas, reducing the environment pollution and helping families who economically depend from this collection activity, as well as supporting communities that participate in such programs.

600450 Vitro Initiates Second Phase of “Allende Recycles” Campaign

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