Graham Price looks at some of the main focal points that have led to successful results for the company and its customers. To demonstrate the continuing evolution in roof glass technology it is vital to implement strategic marketing measures to help further educate the consumer in the merits of this specific market sector. Whilst we have made substantial investments in corporate branding and marketing tools in respect of the Ambience roof glass division, we believe that this gives us real opportunity to provide clarity and support for conservatory installers.
During 2012 we launched a new marketing suite of products, to help our customers realize the significant opportunities delivered by differentiation through branding and consumer awareness. With the installation market being so fiercely competitive it can be easy to lose a sale if that all important right first impression is not made. So, for installers, this now means becoming marketing specialists too, which can be disheartening, without real methods of support when approaching homeowners who want to consider all options open to them. When it comes to professional marketing and leaving the right lasting impression having as many available tools as possible at your disposal to substantiate the product is essential. Equally it is important to ensure that the homeowner can quickly grasp the long term benefits that high performance conservatory roof glasses can offer. This can be a lot to absorb, so it is essential to leave concise information for them to review when making their final decision.
As part of the support literature for customers, TuffX has developed a neat product guide that incorporates samples of the different coloured glasses from the Ambience range. Careful attention was placed on its design to draw the consumers' attention to product detail. This incorporates four colour option glass samples in a compact wallet, with corresponding data included on each product. Specifications include information on performance values such as heat reflection and light transmission. Our sample guide really helps to establish the aesthetic merits of the products and this has helped our customers to make those final sales, as homeowners can visualise the finished product. This is also supported by a stylish brochure that has a contemporary design and features all the key benefits of our market leading Ambience brand in simple, concise sections to further illustrate the advantages of performance and aesthetics.
We feel it is so important to leave the right professional impression to demonstrate the merits of our products through point of sale literature and know it has greatly helped a number of customers this year. The literature, which can be personalised and used by TuffX customers as an additional sales tool, is part of a comprehensive marketing strategy, produced to help both customers and consumers choose the most appropriate product for any conservatory roofing installation
One of our more unique customer marketing tools is the modernised website we have developed www.ambiglass.co.uk. This has proved invaluable for some customers who have utilised the ever growing communications of the worldwide web to their advantage. As the internet becomes more accessible almost daily, we have developed a website that can also be personalised and used by our customers as if it were their own. We understand that this has had a significant impact for some customers when on a sales pitch. Powerful product literature will remain a focus for TuffX along with other marketing support as they are some of the most persuasive tools when turning a potential customer into a guaranteed sale.
For more information on the marketing tools, samples or for general enquiries regarding the Ambience product range please visit the website www.ambiglass.co.uk