A STUDY OF BRANDS / Bisazza’s high-end products a modern glass act

Bisazza S.p.A. has imbued glass mosaic tile production with a sense of contemporary fashion and, in the process, has turned around one of Italy’s centuries-old manufacturing fields.

In this 22nd installment in a series on the world’s high-end brands, Yomiuri Shimbun Rome Correspondent Kazuki Matsuura interviews Piero Bisazza, chief executive officer of the postwar-founded firm, asking him about his strategy for branding high-end glass mosaic walls in the competitive global marketplace.

The second-generation CEO, born in 1955 in a suburb of Vicenza, northern Italy, studied Anglo-American literature at the University of California, Los Angeles, and assumed his current post in December 1999.

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