Steklarna Hrastnik participated at an excellent lecture and round table “They listened, they understood, they won!” about successful relationship management as a path to effective marketing.General Manager of Steklarna Hrastnik, Andrej Božič, and Anka Miklavič Lipušček from Mlekarna Planika were also invited to share their thoughts.
The guests talked about how successful relationship management paves a way to successful marketing. Good interpersonal relations can improve marketing efficiency and efficacy. A key to success is therefore people. The managements of both companies have developed a creative marketing culture with employees, which leads to ideas and solutions and, consequently, to success. And that would not be possible with only classic tricks of the trade.
Andrej Božič also invited Grega Likar to the stage to present the Celsyum glass, the planned new product of Steklarna Hrastnik. The round table, the lecturers and Grega with the new Celsyum received an enthusiastic applause from the conference participants.