Saint-Gobain Glass Scrums Down For Sports Advertising: Ad Campaign Reaches Millions

The Planitherm brand will be on show at both Rugby League and Rugby Union games over the next few months as the company looks to make consumers aware of the benefits of this energy efficient glassSaint-Gobain Glass has signed a major advertising deal that will see the PLANITHERM brand splashed across pitchside boards during Rugby Super League games on Sky Sports, Fox Sports, and the BBC this season.

PLANITHERM was also advertised during the recent Scotland vs. England Six Nations Rugby Union game in February, which attracted a huge audience.

The Rugby Super League is one of Sky Sports’ most watched family sports, and attracts up to 25% more viewers than the Rugby Union Premiership. Match highlights are also shown on the BBC’s Super League Show.

Read the full story below.

600450 Saint-Gobain Glass Scrums Down For Sports Advertising: Ad Campaign Reaches Millions
Date: 14 March 2012

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