Reichhold appoints new distributor for its global coating and performance resins business

Headquartered in Atlanta, Ga., McCullough & Benton has 32 years of sales experience in the Southeast representing industrial raw materials, process equipment and personal care product lines.McCullough & Benton will supply Reichhold's synthetic resins and oils in Virginia, North Carolina, South Carolina, Georgia, Florida and Alabama.They replace Deeks and Company in these states.

Fritz Gartner, global vice president of sales for Reichhold's Global Coating and Performance Resins business, commented on bringing McCullough & Benton on board.

"They have a wealth of knowledge and experience in the coatings industry, and we are confident that they will strengthen our lines of communication and support the growth of local manufacturers," said Gartner. "We are impressed with their personnel and their operations and believe customers buying products through McCullough & Benton will quickly see their advantages as well."