Quanex Building Products Wins Crystal Achievement Award for Innovative Marketing

Date: 22 September 2011
Source: http://www.marketwatch.com
Company Honored for Cutting-Edge Program Targeted to the Fenestration IndustryHOUSTON, Sep 20, 2011 (GlobeNewswire via COMTEX) -- Quanex Building Products Corporation NX -2.99% , an industry-leading manufacturer of value-added engineered materials and components serving the building products market, is the recipient of the 2011 Crystal Achievement Award for Most Innovative Marketing Program, Industry Supplier, from Window & Door magazine.

The award recognizes Quanex's "Project Nexus" program, a unique marketing approach designed to unify the company's family of businesses serving the window and door market, including Homeshield Fenestration Components, Mikron Industries, TruSeal Technologies and Edgetech I.G.

"It is always a great honor to be recognized by the industry in which we work and this award from Window & Door magazine is no exception," said David Petratis, CEO, Quanex Building Products. "Our goal is to build one company that brings multiple solutions to the market, and I'm delighted the industry is honoring us for this effort. With a strong foundation in place, we are committed to delivering the most innovative, energy-efficient products and technologies to our fenestration customers."

According to Window & Door, Crystal Achievement Award winners are selected by a panel of judges representing all segments of the industry. The awards are designed to recognize significant innovations and achievements in window and door technology, manufacturing and marketing.

Quanex's marketing program was honored in part for its emphasis on cross-selling of products and services between its companies, as well as brand messaging through an integrated campaign that included a website, print and email direct mailers, VIP program promotions, and print and online advertising.

Quanex Building Products Corporation is an industry-leading manufacturer of value-added, engineered products and components, serving the energy-efficient building products markets. It is an ROIC-driven company that grows shareholder returns through a combination of organic growth via new products, programs and strategic acquisitions. For more information, visit www.quanex.com .

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: Quanex Building Products Corporation

600450 Quanex Building Products Wins Crystal Achievement Award for Innovative Marketing glassonweb.com

See more news about:

Others also read

Proprietary laminate windows collect, store energy; convert it to electricityRIVIERA BEACH, FL – An innovative new patented technology transforms office building windows into "solar farms" and allows these structures to reuse collected energy and become self-sufficient in the event of a power outage.
DALLAS, Texas, December 22, 2011 /PRNewswire/ --ReportsnReports adds new market research report 'Solar Photovoltaic (PV) Power - Global Market Size, Installation Prices, Module Market Shares, Market Segmentation, Regulations and Key Country Analysis to 2020' to its store.
The University of Minnesota's historic Folwell Hall completed three years of extensive renovation, just time for the 2011 academic year.
The renewal process for AAMA Corporate Members is now open. AAMA Corporate Membership is available to businesses involved in the manufacture, sale or service of fenestration products and is renewed on an annual basis.
Today designers and architects are looking to the hotel bathroom as the new frontier of the guestroom, turning what has long been a mostly functional space into a haven and means of escape.
Glassman as one of the largest glass processing machine manufactures in the world presented ZAK Glass Technology Exhibition during 8-11 December 2011, in Mumbai, India.

Add new comment