Specializing in sanitary ceramics and tiles, the group RAK CERAMICS wished to benefit from the existing synergies between glass and ceramics and to create a glass manufacturing company which started its opal glass production in 1998 and its sodalime clear glass production in 2000.The group was keen on being on the cutting edge in terms of technology, and decided to focus on its ceramics activities and to sell its glass activity.
By establishing in this emirate, ARC INTERNATIONAL steps into a strategic catchment area which represents a market of over 300 million customers (not including the Indian subcontinent). It also allows ARC INTERNATIONAL to increase its distribution control and to provide a wide range of products to a market which it only had a limited access to due to high distribution costs and customs duties. ARC INTERNATIONAL obtains through RAK GLASS customer portfolios some significant major clients in markets in which the French group is not operating.
By keeping production costs in line with the current price levels in the area, ARC INTERNATIONAL has the opportunity to cover the needs of the local market as a whole.