A better than expected set of economic results has reinforced the company’s progressive approach to both industry and customer needs.
Throughout 2011 the TuffX team has tackled a difficult economy with optimism taking a positive stance to evaluating the market and re-structuring accordingly. At the beginning of the year the company moved into completely new, larger premises to accommodate the rise in demand for products in the range. A boost to the local economy came with the employment of 30 new staff to enable TuffX to double its production capacity. With the launch of a new brandname for the popular, high performance self-cleaning roof glass products, the Ambience range was born.
This cohesive branding unified the portfolio and demonstrated to customers a clear message of growth, strength and positivity. In difficult times, this has given customers peace of mind and encouragement to further develop their own business potential. After substantial investment in equipment which subsequently more than doubled production capacity, a further two products were launched in the form of the Ambi-Bronze self-cleaning roof glass and Ambi Max superlength roofing panels. These have gone on to become two of the most popular products in the range, due to the diversity they offer in terms of aesthetics and performance. Sales have grown steadily but substantially, which in the second half of this year has been attributed partly to the introduction of a full new marketing suite that placed focus on customer needs, to give them a leading market edge in a fiercely competitive arena.
A simple analysis of the sales figures demonstrates a positive trend which continued to increase throughout the second half of the year and was subsequent to the gradual introduction of new products to the range. This was accompanied by the launch of various innovative marketing tools which gave customers broader scope. The marketing drive has included new product literature, a glass sample guide, corporate website development, focused advertising campaigns and the latest introduction of a dedicated, interactive Ambience website that can be tailored to suit individual customer requirements. With a 33% increase in turnover achieved during the last 12 months, the forecast is extremely encouraging as the better than expected sales results prove.
Senior management, headed up by Graham Price consider it crucial to maintain a proactive approach to the industry and intend to further revitalize the market in the coming months as the industry looks to 2012 for further incentives that will yield equally positive results. Graham Price comments, “It remains crucial that we protect and nurture this delicate growth. A steady, solid and quality development programme will help to retain the vital interest required to sustain growth for TuffX and its customers. The art of continually evaluating and adapting according to market needs and consumer trends are significant factors in the success of this year’s sales.” He concludes, “We will continue to invest and incentivize the market and consider that it is imperative to maintain investment in staff as well as new products with world class suppliers, to ensure that we provide the right solutions for the conservatory glass roof market as we head into another year that may bring some challenge.”