Positive outcome for the 18th Vitrum: visitor attendance figures remain high and more international

Vitrum 2013, the international appointment with the glass industry that brings cutting-edge technologies in machinery, equipment and special products for flat and hollow glass processing to Milan – held on 23 - 26 October 2013 at Rho Fiera Milano – closed on a positive note.

A net exhibition area of about 20,000 sq.m, 70% occupied by Italian companies, hosted 349 exhibitors from 28 countries.Although the numbers were slightly down from the previous exhibition, the big industry players were present at Vitrum as always. Exhibitors came mainly from Italy, China and Germany, followed by Spain and the United Kingdom.

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The figures confirm visitor interest in the exhibition, with attendance figures remaining stable compared to 2011 and with a slight fall in Italian visitors: 19,599 total entries, of which 9,770 were Italians and 9,829 from other countries, Foreign attendance was up by 0.58% and for the first time higher than Italian attendance.

The figure shows just how interested overseas trade people are in Italian technologies. This also emerges in the significant increase in exports reported by Gimav member companies in Italy in the first 7 months of 2013 versus the previous year, which brought a wave of optimism to the companies at the show.

As Vitrum President Dino Fenzi stated: «We were moderately optimistic, but slightly apprehensive, now we’re moderately satisfied. We saw many customers from other countries, there were really a great many people. This is a must-attend event for everybody because the real market is the exhibition: it’s where different interests and competition meet, and where ideas and various experiences are exchanged. The exhibition attracts people who want to invest in updating their company and therefore buy new machinery; to do this you need to have the financial resources that are still hard to find among Italian companies ».

The synergy with Mecha-Tronika – exhibition of electronics and IT applied to mechanics – hosted in the pavilion next to Vitrum on the same dates was also very successful: only one registration was required to visit both shows, with Vitrum acting as the driver, and this attracted 29,778 people, confirming that the two events are complementary and that the public liked the coaction.

Another big success was the ‘Alfa Romeo Live and in Person. An Itinerary of Italian Excellence exhibition, which brought some of the famous carmaker’s symbols from the Alfa Romeo Historical Museum in Arese, as well as its latest and already hugely popular Alfa Romeo 4C, to the glass processing exhibition for the first time.

Vitrum’s public was able to get a first-hand view of Alfa Romeo’s excellence in technology and style. This was presented in a thematic tour that had been divided into three separate areas, corresponding to three historical periods, with the last area being the most recent and looking at the brand today and its immediate future.

Here are the pictures from the event. Take a closer look and click to enlarge the picture.

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600450 Positive outcome for the 18th Vitrum: visitor attendance figures remain high and more international glassonweb.com
Date: 31 October 2013
Source: Vitrum Press Office

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