Earlier this year, the company completed a comprehensive redesign of it's consumer marketing materials and product support materials.The project included new graphic design, restructured information layout, and revised content for Product Brochures, Product Guides, Catalogs, and Quick Reference Guides across 13 product lines.
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Newly redesigned marketing materials from PGT Industries.
"We had two very simple, but important, goals in mind when developing our product literature: simplify the consumer's purchase decision and our dealers' selling process," stated
Todd Antonelli , PGT's Vice President of Sales and Marketing. "Through our product brochures, we are able to lead consumers down a logical decision path of selecting a product that best suits their needs, budget and project scope. For our dealers, we focused on using visual cues, such as color, to align our consumer-focused pieces with our product support materials, allowing them to quickly identify related materials and save time and effort. We're thrilled at the response we've received from both parties."
Award winners are determined by three panels of judges representing a cross-section of the window and door industry. Judges for product-related categories included previous winners and a broad mix of executives, consultants and personnel involved in product development, marketing, production, sales and distribution. Two smaller panels of judges with expertise in Manufacturing and Marketing were consulted for the awards in those categories.
"The 2014 Crystal Achievement Award winners are a great example of the creative and solutions-oriented nature of the window and door industry, which continues to evolve to meet stringent energy codes, satisfy discriminating homeowners, and educate demanding customers," says
Jenni Chase , editorial director.
The award-winning product literature pieces were launched in Spring 2014. Product Brochures for consumers are available at PGT dealer locations or can be downloaded from PGT's website (www.pgtindustries.com/resources/brochures). Dealer materials can be downloaded from ProZone, the dealer information portal on PGT's website.
PGT pioneered the U. S. impact-resistant window and door industry, and today is the nation's leading manufacturer and supplier of residential impact-resistant windows and doors. Founded in 1980, the Company employs approximately 1,700 at its manufacturing, glass laminating and tempering plants in North Venice, Florida. Utilizing the latest designs and technology, PGT products are ideal for new construction and replacement projects serving residential, commercial, high-rise and institutional markets. PGT's product line includes PGT Aluminum and Vinyl Windows and Doors; PGT WinGuard and PGT PremierVue Impact-Resistant Windows and Doors; PGT Architectural Systems; and PGT Eze-Breeze Sliding Panels. PGT Industries is a wholly owned subsidiary of PGT, Inc. (Nasdaq:PGTI). For additional information, visit pgtindustries.com.