The new bottle was part of a successful launch of Ron Marques del Valle rum in South America last year. Now O-I is introducing the bottle to North America.
Imperial features a broad-shouldered frame designed to command a top-shelf presence worthy of preserving the finest spirits. The daring design's wide label panel allows high customization of various labeling techniques that gives craft distillers the opportunity to easily differentiate their brands.
“Its dramatic tapering gives the illusion that it is being lifted above other bottles,” says O-I Manager of Product Development and Innovation Raul Paredes. “Simply put, there is no other Specialty stock bottle in the market that can match the beauty and proud stature of the Imperial bottle.”