The European container glass industry supports the initiative which turns the socially responsible act of recycling into a fun social media game.
“Pass the bottle” wants the more than 5,000 Friends of Glass Facebook fans throughout Europe and the world to get to action by recycling a virtual glass bottle and by inviting new friends to do the same. As in real life, the game shows that the social act of glass recycling is rewarding for the environment. These fans are part of more than 15,000 Friends of Glass group members who will be invited to join the social game and have a chance to be rewarded for their action.
“The game is our way of calling on people to make a simple and priceless gesture for the environment” – says Niall Wall, President of FEVE – the European Container Glass Federation. “We encourage citizens to recycle more and show them how to do it in a funny way amongst friends. Facebook is the perfect way to do this”. The game consists in sharing a good moment with friends by passing each other a virtual glass bottle of a delicious drink until the bottle is emptied and successfully recycled. The one who recycles the bottle is the winner because recycling glass is a win‐win for people and for the environment.
As it is fundamental to keep glass recycling as pure as possible, the game also brings people to information sites to explain how to be a good recycler by showing them what not to throw into the bottle bank.
According to latest data (1), each year more than 25 billion glass bottles and jars are collected for recycling throughout Europe. And for about forty years – when the system was set up in Europe ‐ figures go on increasing. Glass manufacturers, collectors, processors, public authorities and above all citizens pool their efforts to preserve the planet where we live.
Glass recycling has a dramatic impact on waste prevention and energy saving, it reduces pollution and depletion of natural resources. And European consumers know it: almost half of European families rank glass as their number one environmentally friendly packaging product(2). And some 80% know that glass is recyclable into the same or similar packaging without loss of quality, far outperforming any other packaging material.
Join Friends of Glass
More and more consumers vote for glass by becoming Friends of Glass because they are increasingly sensitive to the guarantees a packaging material can give when it comes to environment, health and preservation of the nutritional value of food and drinks. Join them on www.friendsofglass.com
To play the Pass the Bottle game, join us on www.friendsofglass.com
About Friends of Glass
Friends of Glass is a self‐fed European consumer forum that supports and promotes the right of consumers to be able to choose food and drink products in glass packaging. It unites all those who believe glass is the clear choice for themselves, their families and for the environment. Friends of Glass was initiated in 2009 by the European Container Glass Federation (or FEVE) in response to a pan‐European survey commissioned by FEVE in September 2008 and carried out by the independent research institute InSites, which found that 74% of European consumers prefer glass packaging for their food and drinks.
FEVE (The European Container Glass Federation) is the association of European manufacturers of glass packaging containers and machine‐made glass tableware. The federation represents the glass container industry at the international, and especially European, level and serves as a forum for examining common questions. FEVE maintains a dialogue with the European institutions and agencies on environmental, trade and other important issues. The federation promotes glass packaging and glass recycling, complementing the activities of the glass industry at the national level.
About the InSites survey
A follow up survey by the independent market research agency InSites was carried out in December 2010, covering 17 European countries (UK, The Netherlands, Germany, France, Poland, Austria, Czech Republic, Belgium, Hungary, Portugal, Spain, Italy, Greece, Turkey, Slovakia, Sweden, Switzerland). In each country, around 500 consumers, aged between 18 and 55, completed the on‐line questionnaire. The latest results confirm once again that 74% of consumers still prefer glass..
Glass is made from natural, sustainable raw materials, abundant in nature such as sand, soda ash and limestone. It is the preferred packaging for consumer health and for the environment. It is chemically inert, 100% and infinitely recyclable, refillable, and reusable. As primary packaging, glass containers ensure the preservation, safe delivery and attractive presentation of a vast array of consumer products, supplied to European and world markets. Whether used for drinks, food, cosmetics, perfumes or pharmaceuticals, glass plays a vital role in supporting European trade and commerce.
For more information please contact:
Michael Delle Selve, Communications and Operations Manager, FEVE
E‐mail: firstname.lastname@example.org, Direct Line: +32 (0)2 536 00 82, Mobile: +32 475 52 24 58
See Recycling Statistics on FEVE website
See InSites figures on FEVE website