Guardian introduces “Build With Light™” campaign at AIA

Date: 26 May 2008
Source: Guardian Industries
Guardian Industries officially launched its SunGuard® “Build With Light™” campaign with an exhibit at the 2008 American Institute of Architects’ National Convention and Design Expo in Boston.

It was the first time we’ve attended the conference in recent years and we were able to show architects an exciting selection of new products,” said Chris Dolan, Guardian director of commercial glass programs. “Our primary goal at the show was to generate awareness and specifications for our SunGuard Select fabricators.We’re pleased with the contacts we made and the reception we received on the booth.”

Among the attractions at the booth:

“Build With Light” Glass Studio

The SunGuard booth was experiential, inspiring and architect-centric. At the show, Guardian debuted the SunGuard “Build With Light” Glass Studio, where architects were able to evaluate glass under different light conditions so they can see how it will truly look once it is installed. The studio is able to simulate natural daylight and show how the appearance of glass changes when viewed in transmitted and reflected light. Additionally, Guardian representatives provided architects with practical advice on how to talk to their clients about glass, and how to help them “see” and appreciate a design concept.

A glass chair giveaway

Guardian secured an eye-catching, all-glass chair designed by Jacqueline Terpins Studio of Sao Paulo, Brazil ( to display in the booth and give away to one attendee at the convention. Ms. Terpins has partnered with Guardian on the development of furniture and other home accessories made of glass. About this particular piece, she said, “With its straight lines and simplicity, the chair can almost disappear in a room, but at the same time, serve as a conversation piece and an inviting place to sit.” Made with DiamondGuard® scratch-resistant glass from Guardian, the chair helped to engage architects in the booth while also showcasing our commitment to excellence in design. Stay tuned to see which lucky visitor will receive the chair. Guardian architectural sales managers were on hand throughout the show to discuss the growing possibilities available to the architectural community using SunGuard products.

600450 Guardian introduces “Build With Light™” campaign at AIA

See more news about:

Others also read

The Wejherowo Philharmonic Hall is a modern, eye-catching building – its boat-like shape denoting the Baltic Sea and the region’s strong Kashubian embroidery traditions.
Display Will Also Offer Unique Look at Guardian VIG To Illustrate Performance
Double-laminated IGUs were chosen to create the facade, whilst the glass the designers opted for is Guardian SunGuard® SNX 50/23 HT, helping to protect the building from rapid temperature changes.
The glass chosen for the stunning-looking facade is Guardian SunGuard® Solar Light Blue 52, which reduces glare from the sun and helps to reduce the demands on the building’s air conditioning.
Guardian SunGuard® SuperNeutralTM (SN) 51/28 coated solar control glass was chosen for the beautiful glazed façade, some of which is curved.
AIG expands high performance fabrication capabilities for commercial building envelopes.

Add new comment