Date: 29 July 2011
With this in mind, following a major review of its branding strategy, senior management has unveiled a striking new corporate logo to reflect the company’s integrity and forward thinking approach to providing solutions to the market.
The new concept logo, which will debut in literature, website and advertising placements with immediate effect, is the machinery distributor’s biggest marketing initiative since the company’s launch and it aims to highlight the quality offered by The Glass Machinery Company team as a whole.
Providing innovative solutions for customers is a major priority for the company which will shortly be incorporating its new logo on marketing initiatives that are planned for customers.
Phil Birchall, Managing Director believes the new corporate identity further emphasizes the professionalism of the company and helps to reflect the high standards of the products available.
As a company with a modern and progressive attitude it has expanded considerably since its official launch in 2009.
Providing quality machinery has firmly established The Glass Machinery company as a leading contender across the UK with the strong support services also being recognized by customers.
Since the launch the company has made excellent progress in broadening the product portfolio as well as streamlining facilities and service support methods.
Senior management conducted a major review of the branding philosophy and chose to introduce a dynamic, creative new design to reflect these developments.
Phil Birchall commented that the launch reflected a new approach to reinforcing the high standards that are recognized as The Glass Machinery Company’s trademark. He comments “The new logo has been developed to reflect the quality of machinery brands incorporated within our portfolio. Despite tough economic times we are continuing to enjoy steady growth with customer’s prepared to invest when they know that they can rely on the guarantees of the products and the support team which installs them.”