German Standards honors German brand with a rich tradition

Date: 30 November 2012

SCHOTT CERAN® recognized as “Brand of the Century”SCHOTT has received “Brand of the Century” honors from German Standards for its CERAN® brand.

SCHOTT has been setting the standards for cooking comfort and quality for more than 40 years and can be considered indispensable to the kitchen with its CERAN® glass-ceramic cooktop panel.

“We are delighted to receive this award. It pays tribute to the fact that SCHOTT CERAN® has succeeded in setting global standards by providing innovative, sustainable cooktop panels and thus established itself as a brand in the home appliance industry. In fact, the name CERAN® has become a synonym for glass-ceramic in the minds of consumers over the years,” explains Dr. Ulrich Ackermann, member of the Corporate Management Committee at SCHOTT, who accepted the award in Berlin together with Stefan Marc Schmidt, responsible for marketing and sales on behalf of the SCHOTT Business Unit Home Tech. This product bears the only brand name for glass-ceramic cooktop panels in the world.

This successful product from SCHOTT stands for the highest quality thanks to its constant further development. “Never stop inventing” is the philosophy that really makes the difference with the SCHOTT CERAN® brand. After all, this black glass-ceramic cooktop panel that comes from Mainz, Germany, is not only over 40 years old, but also now finds itself in the 7th generation thanks to permanent further development. Today, CERAN® has already been sold more than 110 million times all over the world.

SCHOTT set the standards once again by introducing a patented environmentally friendly manufacturing process for CERAN®. As Stefan Marc Schmidt notes, “We are the first company in the world to manufacture our black glass-ceramic without using arsenic and antimony.” SCHOTT actively designs kitchen trends, for instance by developing both transparent and white glass-ceramics that come with custom color patterns and coatings, but also innovations in the area of intelligent display and illumination technology. Today, CERAN® is increasingly serving the growing induction cooker market.

SCHOTT is an international technology group with more than 125 years of experience in the areas of specialty glasses and materials and advanced technologies. SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, pharmaceuticals, electronics, optics, solar power, transportation and architecture industries. The company is strongly committed to contributing to its customers’ success and making SCHOTT an important part of people’s lives with high-quality products and intelligent solutions. SCHOTT is committed to managing its business in a sustainable manner and supporting its employees, society and the environment. The SCHOTT Group maintains close proximity to its customers with manufacturing and sales units in all major markets. Its workforce of around 17,000 employees generated worldwide sales of approximately 2.9 billion euros for the 2010/2011 fiscal year. SCHOTT AG, with its headquarters in Mainz (Germany) is owned by the Carl Zeiss Foundation.

Photo ID 180351: Dr. Ulrich Ackermann, member of the Corporate Management Committee at SCHOTT (2nd from left) and Stefan Marc Schmidt, Marketing and Sales Manager for the Home Tech Business Unit (2nd from right) accepted the “Brand of the Century” award that was presented to them by Dr. Florian Langenscheidt, publisher of “Brands of the Century” (left) and Peter Englisch, Partner at Ernst & Young (right).

Photo: Deutsche Standards

Photo ID 143520: SCHOTT CERAN® has succeeded in setting global standards by providing innovative, sustainable cooktop panels and thus established itself as a brand in the home appliance industry. Photo: SCHOTT