The biggest difference, however, is that instead of adopting a more limited, conservative approach confined to safeguarding its current foothold, it is also greatly increasing its chances of acquiring significant market shares in the various sectors.
Javier Fernandez, at the helm of Fenzi Alu-Pro Iberica, was entrusted with patiently and carefully building the success of the new company during the difficult period last year, with the distribution of all Glass Alliance products throughout Spain. Spain has been more severely impacted than other European countries by the consequences of the 2008/2009 crisis with the building sector being the hardest hit. Yet it is also known and, or at least it should be, that the market for IG offers excellent prospects over the coming years, since the problem of energy savings is bound to become more pressing for all the advanced economies. This is why it is interesting to have a better grasp of the underlying strategies of Fenzi Alu-Pro Iberica and the development efforts of its management team. We spoke with Javier Fernandez, current general manager of the new company in Spain, on the eve of the important Veteco exhibition due to take place in Madrid on 4th to 7th May 2010 which will be showcasing all the latest products for IG production distributed by the Glass Alliance network from the renewed range of Thiover polysulphide sealants to next generation Chromatech Ultra spacer bars in stainless steel and polycarbonate.
“Despite the difficulties of the Spanish market – Javier Fernandez began – we are very happy with the first months of Fenzi Alu-Pro Iberica. We immediately attracted considerable interest among our clients and the market in general, especially because of the wide array of products and our complete service.”
What does the future has in store for the Spanish construction industry in 2010?
“We expect the situation to remain difficult overall in 2010 as well, which is the case everywhere more or less. The rebound true and proper will come in 2011: we are working towards this by seeking to constantly improve the quality of our products and service. Our goal is to support our customers in the best possible way during this difficult time so that they will be ready to ride the wave as soon as the market picks up again. Just a little more patience and we’ll be back on the road again.”
What concrete advantages do you offer your customers?
“In Spain we apply the same business model that the Fenzi group has already tested successfully worldwide. Our direct contacts with customers and large companies alike make for better relations and get things done faster. Anyone can find any Glass Alliance product here: we are a one-stop shopping point for every need. This means significant savings in terms of costs and delivery terms and ongoing, complete assistance.”