EMG will advise Guardian Europe on a communication strategy that supports its development of a regional business model and consistent customer engagement throughout Europe.With manufacturing locations on five continents, Guardian Industries is one of the world’s largest manufacturers of float and fabricated glass products for commercial, residential and transportation applications.Based in Auburn Hills, Michigan, USA, and employing 17,000 people worldwide, its European headquarters are in Luxembourg.
EMG is a leading international communication consultancy specialised in industrial media relations and marketing communications across the world. Headquartered in Bergen op Zoom, the Netherlands, where it has expert staff competent in many European languages, it also has offices in China.
EMG will be working on an integrated media relations and marketing communications programme to build Guardian Industries’ reputation in Europe as a long-standing and reliable industry partner, able to deliver a wide choice of high quality solutions for a broad range of glass applications.
The cooperation has kicked off with the development of Guardian Industries’ European messaging framework to align positioning, USPs, key messages, topics and story outlines, and create the basis for a continuous flow of communications that delivers Guardian Industries’ value proposition to all target audiences.
Other EMG services include media relations and content development for internal and external newsletters, collateral materials and sales tools.
The agency is also providing Guardian with a turnkey trade show service that includes coordination of stand design, stand build and services, interface with show organisers, hostess and catering services, and customer entertainment. Combined with a pro-active communications programme, these will enhance visitor awareness for Guardian’s messages and news stories before, during and after events.
EMG will be using its proprietary tools to handle monitoring and analysis of media coverage to measure the effectiveness of campaigns and to provide ongoing refinement of its communications strategy.
About Guardian Industries Corp.
Guardian is a diversified global manufacturing company headquartered in Auburn Hills, Michigan, with leading positions in float glass and fabricated glass products for commercial, residential and transportation applications; automotive trim; and the distribution of building products. Through its research and development centres (Science & Technology Center for glass and Advanced Development Center for automotive), Guardian is at the forefront of innovation. Its automotive trim group, SRG Global, is one of the world’s largest manufacturers of advanced, high value coatings on plastics. Guardian, its subsidiaries and affiliates employ more than 17,000 people and operate facilities throughout North America, Europe, South America, Africa, the Middle East and Asia. Visit www.guardian.com.
EMG is the leading international communication consultancy specialised in industrial media relations and marketing communications. With a mission to deliver effective business communications for its clients primarily in the automation, chemicals, construction, energy, packaging, marine, materials and processing sectors and related vertical markets, EMG has built its business on developing integrated marketing communications programmes for international organisations. EMG was founded in 1991 and has offices in The Netherlands and China. EMG provides international communications support to clients that include Avery Dennison, Belden, Clariant, DSM, GE, Moog and TE.
EMG is the founding partner of the Eurocom Worldwide global alliance and of EMG Asiacom, the regional network of B2B specialist agencies which provides local PR and communications expertise for key markets including China, Singapore, India, Japan, Korea and Australia.