Edgetech I.G. Expands SustainaView™ Campaign

Date: 12 January 2009
Source: Edgetech I.G.
Super Spacer® SustainaView™ technology provides long-lasting performance for residential and commercial application.

Responding to a growing need for sustainable products, Edgetech I.G. developed the SustainaView™ Window Technology marketing campaign to help customers sell the many environmental benefits of Super Spacer®.Designed to educate homeowners, SustainaView Technology shows that “going green” is more than buying energy efficient products. It’s about buying products with proven performance that will not only save energy now, but will continue to perform for many years.

The comprehensive SustainaView campaign features a 12-page brochure, one page handout, DVD, poster, coloring book and window labels.

Additionally, Edgetech recently expanded SustainaView to include showroom signage, including a unique chandelier sign, as well as window display signs and yard signs. Customers are encouraged to visit the SustainaView Web page at www.sustainaview.com for more information.

“This year Edgetech is celebrating its 20th anniversary, and for the past 15 years our award-winning marketing support has been integral in our growth and the growth our customers,” said Erin Johnson, director of marketing for Edgetech. “The SustainaView campaign has exceeded our expectations. Customers like the simplicity of the message and most have added it to their sales tools.”

All SustainaView literature and much of Edgetech’s other literature are produced using waterless printing on Forest Stewardship Council (FSC) certified paper. Waterless printing has the ability to produce high quality prints in the most sustainable and environmentally friendly way possible. The paper certified by the FSC is a distinction available to companies and organizations that produce or sell qualified forest-friendly products.

600450 Edgetech I.G. Expands SustainaView™ Campaign glassonweb.com

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