The contemporary fresh brand will be used as part of the marketing strategy and will be incorporated into all new marketing communication with immediate effect.
TuffX which is considered very progressive in its specialist field has strived hard for its well earned reputation for delivering high quality products and flexible customer service. The desire to continually innovate the processed glass sector has placed TuffX as a leading national company.
The launch of a new marketing identity will ensure that the company can maximize the brand value for customers benefit. Differentiation and customer awareness will help to reinforce the quality standards with the vibrant new look.
TuffX has many years experience in the manufacturing of toughened safety glass and is one of the most well respected glass processors in the industry. The high standards and professional reputation of the company provides the highest quality, modern aesthetic style and simple practicality for all sized projects.
For many leading national firms of architects and specifiers, who excel at design-led urban style and high-specification interiors, TuffX offers unparalleled expertise and reliability. This is a major contributing factor when the company is selected for prestigious projects nationwide which include the London Bridge redevelopment, The Millenium Dome and not least, Arsenal Football Clubs Emirates Stadium.
Graham Price, Managing Director, TuffX comments, "As we introduce changes it is important that our whole corporate identity remains distinctive so our customers can quickly recognise the developments and use them to their benefit. We consider that the new identity are important as it will help to reinforce principal corporate benefits."