It has now decided to regroup all the Automotive Glazing activities under the same name, with the same visual identity.
As of 1 January 2004, all the entities in Asahi's Automotive division will take the name of "AGC Automotive."
This change reflects the importance which Asahi, as the world leader in automotive glass, places on offering products and services of an ever-higher level, in terms of quality, costs and delivery, for the benefit of its customers, i.e. the car manufacturers and end users.
It also marks the AGC group's confidence in its various operations around the world: the AGC brand has long been a synonym for quality and innovation.
This major change within the group affects the entities currently operating under the names of Splintex in Europe, APTechnologies in the USA, Mexico and Canada, and Asahi Glass in Asia. This means that Splintex with its production facilities in seven European companies will be renamed AGC Automotive Europe.
In this way AGC Automotive clearly demonstrates its determination to maintain its technological leadership and be ever closer to its customers, offering them products and services at the forefront of innovation and anticipating their requirements.
As a responsible "corporate citizen" concerned about the environment, AGC has set itself the task of creating values while offering solutions with constantly higher performance. Its ambition is to become the most respected supplier to the automotive industry, appreciated not only by its customers but also by its shareholders, its partners, its suppliers and its customers.